Usage limits and scheduling

Three cards near the bottom of a discount page decide how often a discount can be used, what kind of purchase it applies to, and when it runs.

How it works

Maximum discount usage caps a code — in total, per customer, or both. It is shown only for a discount code.

Purchase type decides whether the discount is for one-time purchases, subscription products, or both, and for subscriptions, how many payments it applies to.

Active Dates sets the start and, optionally, the end. Every time on the card is in your store’s timezone, which the card names on screen.

From those dates Shopify works out a status — Active, Scheduled or Expired — and that is the badge the app shows.

Where it is

Active Dates is on every discount page. Purchase type is on Product, Order, Shipping, Price List, Buy X Get Y, Multi-offer and Gift with Purchase — Bundle, Quantity Break and Spend More Save More do not have it. Maximum discount usage appears on a code discount, above Purchase type where that card exists.

Settings

Limit number of times this discount can be used in total

Adds a Maximum discount uses field: “Total number of times this discount can be used across all customers.” A whole number greater than 0 — anything else is refused at the field with “Enter a whole number greater than 0”.

Limit to one use per customer

Caps the code at one use each. Independent of the total cap; you can use either or both.

The Maximum discount usage card with Limit number of times this discount can be used in total ticked, the Maximum discount uses field below it, and the Limit to one use per customer checkbox

One-time purchases

Applies the discount to ordinary purchases. Ticked when the page opens.

Subscription products

Applies the discount to subscription items. At least one purchase type must be selected — untick both and the card shows “At least one purchase type must be selected”.

Apply to recurring payments

Shown once Subscription products is ticked. Three choices:

First payment only — the starting choice.
Limited number of payments — reveals a Number of payments field, a whole number from 1 to 100. “Discount will apply to the first specified number of recurring payments.”
All recurring payments.

Start Date / Start Time

When the discount begins. Both are required. The calendar will not let you click a day before today in your store’s timezone, though a date already on the discount is kept.

Set End Date

Off by default: “Enable this to set when the discount expires.” Turning it on fills in an end of the day after the later of the start date and today, at 23:59, and reveals End Date and End Time. The end must be after the start — the card says “End date must be after start date” or “End time must be after start time” otherwise.

Status

The badge on a discount comes from Shopify, not from the app’s own clock:

Active — running now.
Scheduled — the start date has not arrived.
Expired — the end date has passed.

Deactivating a discount also takes it out of Active; the badge then shows whatever status Shopify reports for it.

Shopify sends no signal when a discount changes status purely because time passed. So when you open the app, it re-reads the real status from Shopify for the discounts that could have crossed a boundary and writes it back. A list that was open updates quietly, with no reload and no jump.

Examples

A code good for 100 uses, one each

Discount method: Discount Code
Discount Code: WELCOME10
Limit number of times this discount can be used in total: ticked
Maximum discount uses: 100
Limit to one use per customer: ticked

A weekend sale

Start Date: 2026-09-12
Start Time: 00:00
Set End Date: ticked
End Date: 2026-09-14
End Time: 23:59

A subscription discount for the first three payments

One-time purchases: unticked
Subscription products: ticked
Apply to recurring payments: Limited number of payments
Number of payments: 3

Limits and notes

Maximum discount uses: a whole number greater than 0. Codes only.
Recurring payments: up to 100 when you choose a limited number.
Purchase type: at least one of the two is required, on the pages that have the card.
All times are in your store’s timezone, never the browser’s. The card names the zone.
Start and end are both required once an end date is enabled, and the end must be later than the start.
A past start date is allowed if it is typed or already saved; the calendar just will not offer one.
Status is Shopify’s answer, not a guess. The app copies it and never computes it.
The list page’s Used column shows how many times a discount has been used, as reported by Shopify. It updates within a few minutes of each order and counts the discount’s whole lifetime, across all its codes.

Where discounts show — why usage limits are a code-only card.
Activate and deactivate — the other way a discount stops running.
Discount list — the status tabs and the Used column.